How Augmented Reality Is Transforming the Marketing Landscape — and How Your Business Can Leverage It Effectively

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And all this against the backdrop of a real race in the development and launch of devices for AR and VR — and not without reason. At CES 2024, one of the central theme words was “spatial.”

Psychological Principles In AI-Augmented Marketing

The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology but also deepened our understanding of customer psychology. When I speak of AI in marketing, I use the term AI as a catch-all for large language models (LLMs), generative AI, machine learning (for predictive analytics) and more.

Augmented marketing is our future, here’s why

Technology is at a turning point. Its potential is profoundly disrupting all walks of our lives, with the evolution of cognitive cities, digital identity, education with AI and new storytelling using generative AI tools. These transformations are powered by a range of advanced technologies that consumers are adopting.

The evolution of digital marketing in near future

Over the past two decades, digital marketing has transformed how companies leverage technology for their marketing efforts. The use of blogs, internet advertising, display advertising, email marketing, and search engine marketing has ushered in personalized marketing and responsive search query strategies. As consumer lifestyles and internet consumption patterns continue to evolve, digital marketing has adapted to these changes.

Navigating The Digital Future: How Cutting-Edge Technologies Are Revolutionizing Marketing And Content Creation

Today, we are witnessing a paradigm shift with the advent of groundbreaking technologies like digital humans, digital twins, volumetric capture, neural radiance fields (NeRF), Gaussian splatting, and user-friendly content creation tools. These innovations are not just reshaping marketing strategies; they are redefining how brands interact with and captivate their audiences.

The 10 Biggest AR, VR And Immersive Internet Trends In 2024

The term “immersive internet” refers to what I believe will be the next stage in the evolution of the online environment. It’s about moving beyond flat web pages, images and videos to create experiences that are more engaging, as well as conducive to shared interaction and collaboration. It will include technologies such as augmented reality (AR and virtual reality (VR).

5 Emerging Digital Marketing Trends That Help You Stay Ahead

In this dynamic era we live in, the landscape of digital marketing is undergoing significant transformations fueled by virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and the growing influence of Generation Z. Over the past few years, we have witnessed the emergence of novel trends in digital marketing, revolutionizing how businesses engage with their customers. With technology constantly evolving, the realm of digital marketing becomes increasingly captivating, as new strategies and tools emerge.

Digital Marketing In 2023: The Rise Of AI And What It Means For Your Strategy

Will this emerging technology’s capabilities transform online marketing to the point where it’s unrecognizable? Or can companies leverage it so it’s a positive and fruitful source of disruption? Here’s how AI stands to impact the digital marketing world and influence marketers’ strategies. AI saves time by streamlining the creative process. It also helps raise the bar on quality, so published pieces produce better outcomes and content strategies come to fruition.

7 Digital Marketing Trends And How To Stay Ahead Of The Curve

The digital marketing landscape is constantly evolving, and businesses that want to stay ahead of the competition must be willing to adapt and try new strategies. From virtual and augmented reality to artificial intelligence and voice search, there are many new technologies and trends you can leverage to reach new customers and drive more sales.

How to enhance your email marketing campaigns with augmented reality

Most companies with an active customer base – large or small, B2C or B2B – use emails and email marketing to communicate with their audiences. Companies across the world employ (and invest in) email marketing strategies because email is an effective tool for speaking to individuals in a personalized and efficient way.

The future of AI-enabled virtual and augmented reality in digital marketing

Experience-based technologies, like augmented and virtual reality, use sensory and even emotional depths that traditional media just cannot replicate to communicate product information to the consumer through immersion. As a result, marketing is increasingly utilizing these technologies, which are together referred to as extended reality.